Scott Galloway, a professor at NYU’s Stern School of Business is one of my new go-to gurus about all things tech. He has a book coming out this month called The Big Four — where he outlines how Amazon, Apple, Google and Facebook have more power than anything else on the planet (and how Amazon is getting even more powerful than everything else).
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet.
Just about everyone thinks they know how they got there.
Just about everyone is wrong.
Here he is delivering a lecture on the topic of how the big tech companies are consolidating and how it will affect our lives.
Worth more than $2.3 trillion combined, the Big Four (Apple, Amazon, Facebook, and Google) continue to grab share from media companies, brands, and retailers. Scott Galloway, Professor of Marketing at the NYU Stern School of Business and Founder of L2, will showcase how the traditional rules of business don’t apply to the Big Four and identify ways that brands and companies can fight back.